Why should establishments serving alcohol implement a designated driver program?

Implementing a designated driver program is primarily focused on promoting responsible drinking and reducing the likelihood of alcohol-related incidents, particularly drunk driving. By encouraging patrons to plan ahead for safe transportation, establishments not only help protect their customers but also contribute positively to public safety. This initiative fosters a culture of responsibility around alcohol consumption, which can build trust and encourage repeat visits from customers who appreciate the establishment's commitment to their safety.

While there may be operational or regulatory benefits related to such programs, the core purpose revolves around reducing the negative consequences of alcohol consumption. This proactive approach can lead to a more positive community reputation for the establishment and supports broader public health goals.